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The Luxury-Service Group
The begin of an excellent watch maker
Georges Favre-Jacot, a visionary watchmaker, was
single-mindedly committed to the goal of creating the
most accurate and reliable watches of his era. To
achieve this, he quickly realised he would need to
revolutionise the manner of producing his watches.
Various artisans had previously been scattered between
various isolated workshops with no real links between
them. This made it hard to foster the progress of these
complex mechanisms in which all parts interact with the
others. Georges Favre-Jacot innovated by building
spacious, bright buildings uniting all watchmaking
professions under one roof for the very first time and
thus enabling appropriate testing of all components and
of the complete mechanism.
Results followed swiftly, and the combined strength of
the various professions exercised under one roof
significantly contributed to the advancement of
technologies and manufacturing processes. The
watches being sent out from Le Locle around the world
were indeed the most precise and reliable ever made.
ZENITHs destiny was sealed and would henceforth be
inextricably linked with timing performance.
Representing a rare phenomenon in the watch
industry, the Manufacture is currently still located in
the exact spot where the founder built his first
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